Brent W. Peterson
All posts by Brent W. Peterson.
Bridging the Digital Retail Gap with Leigh Sevin
While the rise of online shopping pushed many brands into the next frontier of marketing and customer service, retail salespeople were still confined...
Developer Relations at BigCommerce with Stephen Hilliard
If you have an online store, you will most likely have someone helping you customize it. We call those people "Developers," and they help make merchan...
The Pros and Cons of a Business Operating System
When it comes to running your business, you need to find the right balance between structure and chaos.
The Future of Product Information Management: Why It Will Matter More Than Ever in 2023
Product information management, or PIM, is a set of processes and technologies used by merchants and brands to help manage the information related to...
Akeneo Product Cloud is more than just a PIM with Kristin Naragon
There are three critical assets that any merchant, brand, manufacturer, or commerce business has. Customers. Employees. Products.
Do you know the Six Key Areas of your Business with Matt Beecher
Entrepreneurs are aiming at a hundred different things at once. They're scrambling to accomplish and grow their objectives, but they're facing a lot o...
5 Reasons Why You Need a Community Manager in Your Developer Community
Developer communities are a great way to drive the adoption of your products in the long term. They help you understand user behavior and build more v...
SaaS by SaasWest BigCommerce with Heather Barr
BigCommerce is Open SaaS means building a great community around it. Heather and Brent talk about the growing BigCommerce community and how to get inv...
The Big Blue Wave with Robert Rand
What is a healthy ecosystem? Is it with a platform that only focuses on large enterprise clients like the fortune 500?
3 Reasons Why You Should Care About Email Segmentation
Email segmentation is not a new marketing technique. However, it has become an essential tool for businesses to target their customers with relevant a...
Segmentation is the key to your email success with Jacob Anson
If you want to grow your business and increase your profits, you need to learn how to segment your email lists effectively. In this Podcast, Jason Ans...
Entrepreneurial Empathy with Jen McFarland
Will your employee go a little further when times are tough? Jen McFarland talks about entrepreneurship, marketing, and living in Kazakhstan.