Brent W. Peterson
All posts by Brent W. Peterson.
The Harris Poll Holiday Edit Finds 59% of Shoppers Expect Financial Trade-Offs This Season
The Harris Poll surveyed 1,906 US holiday shoppers. 59% expect financial trade-offs, 73% say a gift shows how well someone knows them, and 79% say sal...
Building a Running Store Brand in Hawaii with Melissa Braswell of Big Island Running Company
Melissa Braswell and her husband Jason bought Big Island Running Company in Kona in 2009, built the Run Big brand from a sketch on an airplane napkin,...
Adobe Partners Describe a Mixed 2027 Outlook as Adobe MAX Brings AI Agents and MCP to Creative Cloud
Partner and channel checks describe a mixed 2027 outlook for Adobe, while Adobe MAX put Creative Agent and local MCP integrations into Creative Cloud...
Models Who Look Like the Customer Lift Conversion with Slava Furman of The Noli Shop
Slava Furman of The Noli Shop on testing models who look like the customer, using AI so a small team can triple the business, and why phone support at...
Agentic Commerce Moves From Discovery to Checkout with Jennifer Howard of Forter
Jennifer Howard of Forter on how Muse moved agentic commerce from search and discovery to checkout in two weeks, why brands still need to connect with...
Personalization Builds Loyalty with Rachel Hanson and Amber Fullerton of One World Direct
Rachel Hanson and Amber Fullerton of One World Direct on how product personalization brings customers back, how brands raise cart value by setting the...
DwyerOmega Onboards an Acquired Product Series in 40 Minutes With Akeneo MCP
An industrial manufacturer with product models that run to 200,000 permutations put the Model Context Protocol on top of its PIM, and the result a com...
Permissioned Data Is a First-Party Data Lever with Colleen Barry of Ketch
Colleen Barry of Ketch on the US state privacy laws regulators now enforce, why stopping tags is not enough when opted-out data sits in ad audiences,...
One EO Coaching Meeting, Three Jobs for My Plaud NotePin S
I recorded my Entrepreneurs' Organization coaching meeting on a Plaud NotePin S and used one transcript for my coaching plan, my presentation and my c...
AI Marketing Agents That Replace Klaviyo Flows with Rahul Talari of Relvino
Rahul Talari, co-founder and CEO of Relvino, on replacing rule-based Klaviyo and Attentive flows with one AI marketing agent per shopper, with results...
ProdReady Finds 80.6% of Employers Say Nothing About Diversity on Careers Sites
ProdReady Recruitment reviewed English-language careers pages for 404,658 employers. Its findings prompt a closer look at what applicants can learn be...
Make Your Brand Shoppable by AI Agents with Praneet Chandra of Comergent AI
Praneet Chandra of Comergent AI on making brands visible and shoppable inside AI assistants, why product data comes before content, and why agents get...